Gastón Lasarte
Product Designer
Buenos Aires, Argentina (UTC−3) · Remote, overlapping US and EU hours
Summary
Product designer working where business intent, product logic, and engineering constraints need to become clear on screens. Designing and building for the web since 2009 — a decade of frontend before product design was a discipline, and every year since inside it.
Most of that work has been remote, on live products that could not be stopped: platform modernization, design systems, internationalization, and interfaces dense enough that the structure has to carry the complexity instead of the user.
Experience
2021–PresentKenilitySenior Product DesignerStaff-augmentation consultancy, remote for Silicon Valley · Part-time
- Principally assigned to TruVideo as the main client from 2021 to 2026, designing an automotive service platform through a four-year modernization.
- Ten projects, several running in parallel: BiVo, Benchmark, Stories2Roots, TruVideo, NOBL, Acuity, AIVA (a TruVideo sub-product), Corplan, Caminos de Las Sierras, and Obrain.
2023BloomSenior Product DesignerDesign agency, remote for Boston · Concurrent
2022The Design ProjectLead Product DesignerDesign agency, remote for New York · Concurrent- GCash and T-Mobile, both customizations of Meridian Wallet, a payments platform.
- WatchCheck, a startup for watch collectors, built around secure servicing and maintenance.
- Contributed to the design-system architecture shared across the engagements.
- Led two designers across government and real-estate client work.
- Sole designer on the Privoro engagement, covering product design, UI, prototyping, and the design system.
- Designed the AI-assisted self-service fueling system for YPF end to end, from system boundaries to a deployable MVP.
- Created the branding vertical from scratch and led five people across Buenos Aires, Spain, and Silicon Valley: two video producers, two community managers, and a technical writer.
- Owned the USD 10k/month AWS LATAM marketing budget, and the demand-generation and talent-attraction tracks of the go-to-market plan.
2017–2018DOUPCo-founder & DirectorUrban training facility, Buenos Aires
- Opened on a pre-sale of 90 students and grew to 460, against a 400-student break-even.
- Team of 28: 24 instructors and 4 in sales. Still operating.
2015–2018StrandsSenior UI DeveloperFintech SaaS, remote for Europe
- CSS architecture for the white-label front-end SPA.
- Internationalization, localization, and RTL support, which opened the product to the UAE market.
2012–2015OLXFrontend, then Senior UI DeveloperClassifieds, remote worldwide
- Joined the Emerging Markets web team; promoted to senior in 2013 and moved to the core frontend team.
- CSS architecture for the core SPA across 63 countries, with RTL and multi-language support, serving 3M+ monthly users on a platform spanning WAP to HTML5.
2011–2012FreelanceFrontendBuenos Aires
- PSD-to-HTML for agencies through the cross-browser era.
- Semantic HTML and CSS architecture using OOCSS, SMACSS, and BEM.
2009–2011BullpixWeb DesignerCommunications agency, Buenos Aires
- First job in the industry, running design for ten-plus concurrent clients.
- Built Flash sites in ActionScript 2.
Mentoring
2021–PresentADPListProduct Design MentorRemote, worldwide
- 38 mentees and over 1,200 minutes of sessions.
2018–2019AcámicaProduct Design MentorDesign academy, remote for LATAM
- Taught 90 students across three groups — the first in person, the following two remote.
- Evening classes, after full working days.
Education
2006–2010FADU, Universidad de Buenos AiresGraphic Design — did not complete
- Left to work full-time while supporting myself.
Skills
- Design
- Figma, Framer, design systems, prototyping, Adobe Suite
- Frontend
- Semantic HTML, CSS architecture, JavaScript, internationalization and RTL
- Practice
- LEAN UX, user-centered design, Kanban, Scrum, XP, tribes
- Languages
- Spanish (native), English (C1)