Gastón Lasarte
Product Designer
Buenos Aires, Argentina (UTC−3) · Remote, overlapping US and EU hours
Summary
I’ve been building for the web since 2002 and working on it professionally since 2009. Product design came later. I started at a web design studio and spent the first part of my career in frontend. That experience still helps me understand implementation cost and when the browser already solves the problem.
Most of that work has been remote, often on live products that had to keep running while we changed them. It has included legacy modernization, design systems, internationalization, RTL, and complex operational interfaces.
Experience
2021–PresentKenilitySenior Product DesignerStaff augmentation consultancy, remote for Silicon Valley clients · Part-time
- Worked mainly on TruVideo from 2021 to 2026, designing an automotive service platform through a four-year modernization.
- For five months in 2026, I worked in a design-engineering capacity on Obrain, Kenility's own white-label, multi-tenant AI customer-service platform. I defined flows for configuring AI agents and permissions within its backend contracts and component system, wrote the UI code with Lovable and Cursor, and took each change from a GitHub pull request through review, QA, and production.
2023BloomSenior Product DesignerDesign agency, remote for Boston · Concurrent
2022The Design ProjectLead Product DesignerDesign agency, remote for New York · Concurrent- GCash and T-Mobile, both customizations of Meridian Wallet, a payments platform.
- WatchCheck, a startup for watch collectors, built around secure servicing and maintenance.
- Contributed to the design-system architecture shared across the engagements.
- Led two designers across government and real-estate client work.
- Sole designer on the Privoro engagement, covering product design, UI, prototyping, and the design system.
- Sole product designer for YPF’s AI-assisted self-service fueling initiative, defining the MVP boundaries and designing, prototyping, and specifying the frontend with four technical teams.
- Created the branding vertical from scratch and led five people across Buenos Aires, Spain, and Silicon Valley: two video producers, two community managers, and a technical writer.
- Owned the USD 10k/month AWS LATAM marketing budget, and the demand-generation and talent-attraction tracks of the go-to-market plan.
2017–2018DOUPCo-founder and DirectorUrban training facility, Buenos Aires
- Opened on a pre-sale and grew past break-even.
- Directed the instructor and sales teams. Still operating.
2015–2018StrandsSenior UI DeveloperFintech SaaS, remote for Europe
- CSS architecture for the white-label front-end SPA.
- Internationalization, localization, and RTL support for the product’s expansion into the UAE market.
2012–2015OLXSemi Senior UI Developer, then Senior UI DeveloperClassifieds, remote worldwide
- Joined the Emerging Markets web team; promoted to senior in 2013 and moved to the core frontend team.
- CSS architecture for the core SPA across 63 countries, with RTL and multi-language support, on a platform spanning WAP to HTML5.
2011–2012FreelanceFrontendBuenos Aires
- PSD-to-HTML for agencies through the cross-browser era.
- Semantic HTML and CSS architecture using OOCSS, SMACSS, and BEM.
2009–2011BullpixWeb DesignerWeb design studio, Buenos Aires
- First job in the industry, running design for ten-plus concurrent clients.
- Built Flash sites in ActionScript 2.
Mentoring
2021–PresentADPListProduct Design MentorRemote, worldwide
- 38 mentees and over 1,200 minutes of sessions.
2018–2019AcámicaProduct Design MentorDesign academy, remote for LATAM
- Taught more than 90 students across three groups: the first in person and the next two remotely.
- Evening classes, after full working days.
Education
2006–2010FADU, Universidad de Buenos AiresGraphic Design studies (not completed)
- Left to work full-time while supporting myself.
Skills
- Design
- Figma, Framer, design systems, prototyping, Adobe Suite
- Frontend
- Earlier-career work in semantic HTML, CSS architecture, JavaScript, internationalization, and RTL
- Approach
- Direct and indirect benchmarks, stakeholder validation, Engineering collaboration, technical handoff
- Languages
- Spanish (native), English (C1)